MY MISSION
Marketing experience meets industry experience.
I'm Meghan Christianson, a marketer, content creator, and small business owner with nearly a decade of professional experience in the equine industry.
Before building brands, I built my career starting and training horses across disciplines ranging from ranch horses to warmblood hunters and jumpers. Today, I combine that firsthand industry experience with a bachelor's degree in Marketing and an MBA in Product Management to create marketing that connects with agricultural and equestrian audiences.
I founded War Knot Wool in 2024 and have since managed every aspect of its marketing—from brand development and social media to photography, videography, SEO, email marketing, e-commerce, and educational content.
"Why agriculture?"
I understand the audience because I've lived alongside it.
My connection to agriculture extends beyond my professional equine career. Our young, small family has lived and worked within ranching communities in Colorado, Montana, and Washington on different cow/calf operations. That experience has given me an appreciation for the people, livestock, land, and businesses behind agriculture.
I believe the best agricultural marketing doesn't manufacture authenticity—it communicates what is already there.
AT A GLANCE
9+ Years Professional Equine Experience
$125,000 Sales in First Year of "Build a Brand" Project
Extensive Education
I have over 9 years of professional equine experience as a colt starter that serviced a variety of disciplines ranging from ranch horses to hunter jumpers. This gives me the background to properly market equine specific goods and services.
In the first year of War Knot Wool I achieved these results with $0 of paid advertisements through storytelling and an authentic connection to the customer base I grew.
I have my BS in Marketing from Colorado State University as well as an MBA in Product Management.